Project Description

Branch

cosmetics

shampoo

3 x 8 journalists from a well-known magazine publishing house (back to back)

2 days each

press event for product launch

Full organisation of a demanding event, bringing life to the product-specific aspects of glamour, fascination and lifestyle in the authentic Ibizan context. Aim: Motivation for product reporting.

  • changing decor of venue to correspond with colours and ingredients of the products
  • 24 hours VIP service
  • transfer to a specially rented luxury villa with sunset view, evening programme with top-level catering and DJ
  • ship and diving trip in exclusive wooden sailing boat